The third-best day of the week for clickthrough rates is Wednesday, which is still in line with our insight above to send emails on Tuesday-Thursday. Friday and Sunday are much better for clickthrough rates, with an average of 13.58% and 13.57%, respectively. Takeaway: the middle of the week, Tuesday-Thursday will probably be the best time to send marketing emails for high open rates.īut let’s look at the results for clickthrough rates (the number of clicks compared to the number of opens): Tuesday has an average open rate of 11.36%, but Wednesday and Thursday are very close with 11.33% and 11.29%, respectively. Omnisend data shows that the day of the week with the highest open rates is Tuesday. Most people want the highest opens, but it’s also important to consider the clickthrough rate and conversion rates. Specifically, it’s a question of what you’re optimizing for. This question is actually a bit more complex than it may seem at first.
Best times to send out email newsletters free#
Send the right email at the right time with Omnisend Start Free Today The best day of the week to send emailsįirst, let’s look at the data to determine what the best day is to send emails. A well-crafted email sent at the wrong time can perform better than a rushed email sent at the perfect time. It goes without saying: email timing is just one of many factors that can influence your campaign performance. If you want to know exactly why these are the best times, you’ll have to read further below. The best time to send an email is 8pm, 2pm, or 5pmĪt least, that’s the quick answer.The best days of the month to send email is the beginning of the month: the 10th for open rates, 2nd for click rates, and the 1st for conversion rates.The best days to send email are Tuesday for high open rates, Friday for high conversions.You can find our latest up-to-date Ecommerce email marketing statistics 2023 here.įor understanding the best time to send email, we looked at email campaigns sent from three years’ worth of data-from January 1, 2019-December 31, 2021. While often a complicated question to answer, luckily the Omnisend team regularly researches a variety of metrics to extract the deepest insights into what works for our clients.
Email timing is an important part of email marketing, which is why most marketers often wonder what the best time is to send out your email newsletter.
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